Georgielocks' Irish Dance Shop was founded in 2004 by Carrie-Ann Sell; a mum of two Irish Dancing daughters who was frustrated at how difficult it could be to find good quality Irish Dance wear at a reasonable price and with friendly service! Having danced competively as an adult she was also very aware of the importance of ensuring dancers have well-fitting shoes and comfortable costumes and accessories. Having sold all her daughters' old dresses and shoes on eBay, Carrie-Ann found she was constantly being asked for more of the same, thus the shop was born! Firstly on eBay, then at feisanna and on a dedicated website.

Four years later in November 2008 a physical shop was opened and Georgeilocks' branched out into Ballet, Tap, Jazz and Twirling wear. With a comprehensive and ever growing list of stock items, the shop is going from strength to strength.

Carrie-Ann is always on hand to offer the benefit of her experience to parents and dancers alike and can still be found at the odd feis, either selling shoes etc or just supporting her daughters!

The company aims to keep offering the best quality products and service at fair and reasonable prices and will post anywhere in the world.